It was bad news for yet another established music magazine in the last week; not quite a magazine in the sense that Q or New Musical Express or Kerrang! may be regarded so, but, nonetheless, a title that had enjoyed six years of existence and which will very soon disappear from the news-stands for good.
The Observer Music Monthly appeared on a four-weekly cycle as a colour supplement to the oldest of all British Sunday newspapers though one, like virtually all of its newsprint chums, facing somewhat calamitous times.
Not only was the Observer a significant loser in the most recent circulation figures – the numbers that keep the advertisers happy and the financial wheels turning. It also revealed that it was haemorrhaging something in the region of £10,000 a day which few companies of medium scale can survive for too long. After all, that adds up to some £300,000 a month and £3.5m a year.
So, John Mulholland, the affable Irish editor who was once my live rock reviews editor on the Observer’s daily sister paper the Guardian, had the recent, and unenviable, task of announcing that three of the Sunday publication’s mags would be axed in the name of economy.
The special edition aimed at women, the sport-focused monthly and the music-inclined instalment were all deemed surplus to requirements as the chill wind of downturn continues to blow down the corridors and up the stairwells of the newish headquarters of a beleaguered newspaper group.
I mourn the passing of any print project but this one – and, by that, I mean the music magazine – I was particularly sorry to see fall off the edge. I remember going along to the launch of this venture in autumn 2003 at Waterstone’s in Manchester, as editor Caspar Llewellyn Smith and two prominent writers on rock – John Harris and Paul Morley – joined the small bandwagon that would trumpet this fresh and enterprising concept.
Here was a magazine that could report and review the music world with a determined independence, unfettered or unflustered by major label or industrial interests, as it sheltered under the commercial awning of the bigger, then apparently quite sustainable, publishing company.
Half a dozen years on, and 74 editions later, another thing occurs to me as I refer to Waterstone’s. Was that the last time I wandered into that tremendous bookshop on Deansgate, a place where, not too long ago, I could be spotted probably at least twice a month, always leaving with a new novel or a pop paperback?
Today, I wait, like tens of thousands of others, for those cardboard cartons from Amazon, most likely having scoured their Marketplace service before painlessly credit-carding the purchase. Trips to the city were fun but also tangled by the hassle of traffic and parking, crowds and queueing. The web has banished such aggravations.
Last week, heading for a Friday evening concert in the same city, I endured the ultimate motorist’s nightmare: towed away minutes after finding an empty spot on one of the main roads on the filthiest, wettest night of the season. It then cost me a nifty £140 to recover my vehicle and a missed gig, penance for infringing a night-time loading bay on an empty street. Who the hell does all this nocturnal delivering, I groaned.
It also struck me, as I now regret the imminent death of OMM, how often did I buy the Observer in the the last couple of years? Probably not more than once a month in recent times – and principally for the music mag – whereas for the previous 25 years I shelled out for a newspaper pretty well every day.
Print culture is a land under daily, nightly, attack. When I am asked by my students today, how can I get into journalism, I have to change my previously encouraging mode. Once, last year, the year before, I told them this world was very difficult to break into.
I would reveal how I, rather a long time ago, had to write – yes, hand-write – 78 letters to any and every newspaper title I could track, searching for a starting position. Even then, I got a mere two replies – one rejection and one interview which led, thankfully, to that first post in the profession.
Previously, I’d said to young, would-be scribes that as long as they were determined, flexible and versatile, could put up with, long, and frequently unsocial, hours for relatively modest pay, and could gather a substantial portfolio of published by-lined work before they left university, they might, just might, secure an opening.
Such optimism, now properly tempered by real-world pragmatism, no longer has much to recommend it. Jobs go, expire, by the hundred, by the month, and newspapers, particularly, seem unable to stem this worrying downward spiral. In the realm of the music magazine, too, the new millennium has already seen several, one-time stalwarts of the sector – Melody Maker, The Face and Smash Hits – hit the buffers.
As for the Observer and the Guardian, both have been beacons of liberal reporting and progressive promotion, making newspapers interesting, exciting, entertaining and saleable. They have drawn on potent lay-outs, striking design, eye-catching fonts and brilliant photography to frame their always excellent editorial content. And the cycle of magazines, in the case of the Sunday version, was a further appealing ingredient in the mix.
The two newspapers enjoy massive web readerships; tens-of-millions of unique visitors click on each day, each week, leaving their actual, hard copy circulations – somewhere in the region of 300,000 per issue – looking almost irrelevant. But how can you transform that half-interested, passing trade into truly engaged customers, happy to pay up to keep the boat afloat?
The Times announced today that from next spring a paywall will be erected which will allow people to buy into the web version of the paper on a daily basis – or they won’t be able to read it at all. The Guardian and Observer brand – potent, stylish, global – should be strong enough to head the same way, I expect, and start to make its commendable product economic once more.
But what a shame that a splendid piece of innovation in the shape of OMM and its range of fellow mags has been axed before the fiscal model to potentially save them has been properly devised and fully installed.









